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South African Pop Culture
Afro Designed and edited by Peet Pienaar Publisher: Daddy Buy Me a Pony Contact: peet@9november.co.za
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Reviewed by Sean O'Toole
. . .
Liberally
interpreted, Afro is a magazine. Eschewing the strict linear chronology
of a bound magazine format, Afro consists of a series of loose inserts,
ranging from A3-sized printed sheets to a beer mat-sized collection of
African football club logos. Folded and neatly held together by
elastic, the magazine arrives sized not much larger than a standard
Post-it note stack . . .
. . .
Afro has emerged at a
time when alternative publications are slowly infiltrating the South
African marketplace. Unlike the rather lacklustre designs of its
competitors, Afro arrived fully dressed for the occasion. While its
ornate visual language is entirely peculiar to Pienaar, his project
nonetheless manages to evoke something of the graphic naivety of the
continent that inspired his vision.
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